Real Web acquires the leading real estate portal in Croatia, Crozilla, from Digitalni klik.
Real Web S.A., which controls the leading real estate marketplaces Immobilare.it (Italy), Spitogatos.gr (Greece), and Nepremicnine.net (Slovenia), announced the acquisition of Crozilla.com. This acquisition further strengthens the local presence of the group in Croatia, already present with the real estate marketplace Indomio.
Digitalni klik plans to further expand its IT department
Crozilla.com, founded by Ante Tabak in 2006, has over the years become the real estate portal of reference in Croatia.
“Like many others who launched the website in those years, I started the development of Crozilla.com from the ‘garage’. Above all, I started it with the desire that, as in the West, we have a search engine for real estate on the Internet. Most importantly, we were active participants in the digital transformation of real estate advertising and the first to build a channel for the promotion of real estate abroad.“- says Ante Tabak.
His company Digitalni klik has been divided into two departments for some time. The first one was the Crozilla.com classifieds. And the other one is the software solutions development department under the House of Code brand. For instance, the House of Code is in charge of developing the Immowelt real estate partner portal.
Real Web acquires real estate portal Crozilla.com from the company Digitalni klik. The majority owner of Digital Click remains the German group Immowelt, which is part of the renowned AVIV group. And despite the sale of Crozilla, Digitalni klik plans to preserve and further expand its IT department by offering the development of innovative solutions in Croatia and abroad. Therefore its employees will continue to develop software for brands and products of the AVIV Group.
AVIV focuses on the markets of Germany, Austria, France, and Belgium in the field of real estate portals. And it does so with its strong brands such as immowelt, immonet, SeLoger, and Immoweb.
The leadership position of the Indomio group is strengthening
The acquisition of the Crozilla.com trademark and crozilla.com and crozilla-nekretnine.com domains strengthens the leadership position of the group Indomio. Group is already present in the country with Indomio.hr. Portal was launched in 2018 and has over 600 real estate agencies and individuals publishing more than 150,000 listings.
The development of the new company that was born from the union of Crozilla.com and Indomio.hr was entrusted to Mladen Matijevic.
“The future of apps and digital portals has long been towards verticalization. And the key to success will lie precisely in specializing in a single sector to become its point of reference. Being part of an international group that has always operated in the world of real estate will allow us to offer distinctive and unique services to users looking for a home and to real estate agencies. And the launch of the new Crozilla.com website is proof of this commitment. Therefore we are already working on the new application for smartphones and tablets.”- says Mladen Matijevic.
The acquisition of Crozilla.com was completed after the launch of the new website. And it will be soon followed by a new app for smartphones and tablets.